FSBO Tips

12 Key ingredients to successfully selling your home without using the services of a Real Estate Professional

Hire an attorney (preferably one who specializes in real estate) to help you with the forms, paperwork and legal issues surrounding selling your home. Get a list from your attorney of other service providers you may want or need to use (ex: title insurance company, building and termite inspectors, etc.) Find and complete a “Seller’s Disclosure Form”. Map out your marketing strategy and budget yourself for the advertising and promotion of your property. Remember: You’re looking for the “Right Buyers.” Reach out in your marketing campaign to find them. Consider running an ad in one or more major publications.  There are many good publications about writing effective ads available at major book stores. Buy and read a good book on the subject of selling your own home.  It will have many lists and checklists to keep you on track. Design fliers, home feature sheets and a “Home Book” to help capture the attention of buyers. See “16 Key Items To Include In A “Home Book” That Will Catch A Buyer’s Eye”. Have standard data and information for buyers to inspect like utility bills, taxes on the property, lot size, etc. Be ready to provide buyers with the names of lenders who might lend money to a buyer of your house.  Not all buyers are cash buyers. Consider getting an opinion of value from a licensed real estate appraiser. Pricing your property too low or too high could cost you thousands of dollars. See “5 Reasons Why Pricing Your Home Correctly In The Beginning Is So Important”. Contact your local Housing and Urban Development Office to get a free copy of the “Federal Fair Housing Guidelines.” This valuable information will help you avoid legal problems that might otherwise arise in the advertising and sale of a property. When a prospective buyer does contact you: - Find out if they are qualified to buy your home. - Set an appointment that is convenient to both parties. - Get your home “ready to show” - Have property information, disclosure forms, contracts and addendums ready in case they want to write an offer. - When they arrive, introduce yourself at the front door and thank them for coming - Allow them to tour your property at their pace giving them as much privacy as possible.  At the same time however, be ready to answer questions and address common concerns. - Be prepared…many buyers are shopping the market.  Most won’t act immediately - Follow up with each prospective buyer. - If they write an offer contact your attorney and start negotiations.

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